If you are a registered HEi-know user, please log in to continue.
You must be a registered HEi-know user to access Briefing Reports, stories and other information and services. Please click on the link below to find out more about HEi-know.
Alison Johns, Chief Executive of Advance HE, reviews another week in which higher education found itself in the spotlight, even when a royal funeral dominated the headlines.
Charlie Ball, Head of Higher Education Intelligence for Prospects at Jisc, reviews a week of higher education news which felt much like every other since lockdown, as new research on graduate earnings and university admissions was published.
Stephen Isherwood, chief executive of the Institute of Students Employers, reviews a week of HE news in which student accommodation, fee refunds, graduate jobs, and research funding surfaced as key issues.
Reviewing a week in which issues affecting women’s lives were in the spotlight, Sandra Booth, Director of Policy and External Relations at the Council for Higher Education Art and Design (CHEAD), sees hopeful signs of moves to address gender equality in higher education.
A number of universities are presenting unverifiable marketing claims making it difficult for prospective students to make informed choices, according to a new Which? University investigation.
Almost a year after the advertising watchdog upheld a number of complaints about misleading information in higher education, the consumer champion found several universities are making unverifiable and potentially misleading claims.
Which? University carried out a review of comparative claims made by UK institutions and found that at least six universities included examples of unsubstantiated or unverifiable claims about their standing on their websites, in likely breach of advertising standards.
The review found a number of unjustified claims, which were not clearly verifiable including:
Which? University said it was particularly concerned about these comparative claims, given it is less than one year since the Advertising Standards Authority issued its comprehensive advice in November 2017 to universities about such claims and its rulings which upheld complaints about comparative claims made in university advertising. Where universities are making comparative claims about their relative performance, these should be verifiable and provided with sufficient qualifying information to ensure that prospective students are not misled.
Alex Hayman, Managing Director of Which? University, said:
"It is critical that prospective students can trust the facts that higher education institutions are putting forward. However, we've found numerous examples of universities falling short. We want universities to act responsibly in line with the ASA's guidelines as thousands across the country prepare to apply for the next step of their education in the coming weeks and months."
© 2013 Media FHE, all rights reserved