If you are a registered HEi-know user, please log in to continue.
You must be a registered HEi-know user to access Briefing Reports, stories and other information and services. Please click on the link below to find out more about HEi-know.
Loughborough University has been named University of the Year for the second time in three years in the latest Whatuni Student Choice Awards .
UK higher education had more than its fair share of ups and downs over the past week. Charlie Ball, Head of Higher Education Intelligence at Prospects, charts the highs and lows.
As the Office for Students places a moratorium on ‘conditional unconditional offers’, Jon Scott, HE consultant and former Pro Vice-Chancellor (student experience) at the University of Leicester, reviews the context of the decision and considers its implications.
Universities across the UK have rapidly moved their learning, teaching and assessment online in response to the COVID-19 pandemic. The unprecedented overhaul of traditional teaching practices has presented a major challenge to institutions, staff and students. In this Good Practice Briefing, HEi-know shows how some universities have responded to the situation.
A number of universities are presenting unverifiable marketing claims making it difficult for prospective students to make informed choices, according to a new Which? University investigation.
Almost a year after the advertising watchdog upheld a number of complaints about misleading information in higher education, the consumer champion found several universities are making unverifiable and potentially misleading claims.
Which? University carried out a review of comparative claims made by UK institutions and found that at least six universities included examples of unsubstantiated or unverifiable claims about their standing on their websites, in likely breach of advertising standards.
The review found a number of unjustified claims, which were not clearly verifiable including:
Which? University said it was particularly concerned about these comparative claims, given it is less than one year since the Advertising Standards Authority issued its comprehensive advice in November 2017 to universities about such claims and its rulings which upheld complaints about comparative claims made in university advertising. Where universities are making comparative claims about their relative performance, these should be verifiable and provided with sufficient qualifying information to ensure that prospective students are not misled.
Alex Hayman, Managing Director of Which? University, said:
"It is critical that prospective students can trust the facts that higher education institutions are putting forward. However, we've found numerous examples of universities falling short. We want universities to act responsibly in line with the ASA's guidelines as thousands across the country prepare to apply for the next step of their education in the coming weeks and months."
© 2013 Media FHE, all rights reserved