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With calls for a post-qualification admissions system, greater transparency around unconditional university offers, and the need for a more ambitious contextual admissions strategy – is the current admissions process fit for purpose or is it ready for a refresh? June Hughes, University of Derby Secretary and Registrar, discusses the complexity of the university system.
As the latest Teaching Excellence and Student Outcomes Framework (TEF) results are published, Sue Reece, Pro Vice-Chancellor (Student Experience) at Staffordshire University, says the efforts her institution made to move up from a Silver to a Gold award were worth it, despite flaws in the TEF methodology.
Universities awarded funding as part of a large-scale programme to tackle hate crime and sexual harassment on campus have made good progress, an evaluation of the scheme has concluded.
Education Secretary Damian Hinds has urged the Office for Students to adopt “ambitious” new measures “in order to tackle risks to the world class quality of higher education” in the UK.
A number of universities are presenting unverifiable marketing claims making it difficult for prospective students to make informed choices, according to a new Which? University investigation.
Almost a year after the advertising watchdog upheld a number of complaints about misleading information in higher education, the consumer champion found several universities are making unverifiable and potentially misleading claims.
Which? University carried out a review of comparative claims made by UK institutions and found that at least six universities included examples of unsubstantiated or unverifiable claims about their standing on their websites, in likely breach of advertising standards.
The review found a number of unjustified claims, which were not clearly verifiable including:
Which? University said it was particularly concerned about these comparative claims, given it is less than one year since the Advertising Standards Authority issued its comprehensive advice in November 2017 to universities about such claims and its rulings which upheld complaints about comparative claims made in university advertising. Where universities are making comparative claims about their relative performance, these should be verifiable and provided with sufficient qualifying information to ensure that prospective students are not misled.
Alex Hayman, Managing Director of Which? University, said:
"It is critical that prospective students can trust the facts that higher education institutions are putting forward. However, we've found numerous examples of universities falling short. We want universities to act responsibly in line with the ASA's guidelines as thousands across the country prepare to apply for the next step of their education in the coming weeks and months."
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