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Universities UK, GuildHE and the Quality Assurance Agency have launched a new sector-wide consultation on how to ensure the effectiveness of transnational education and protect the reputation of UK HE abroad.
Graduate employers setting no minimum entry grades have more than doubled in five years as they search for more diverse recruits, reports the Institute of Student Employers.
New higher education staff and student data published by Advance HE shows some movement towards equality goals, but the pace of progress remains slow.
Interest in studying in the UK among prospective overseas students has already risen sharply following the government's decision to bring back study-study work visas. Now policy-makers and universities must build on this good news through the UK's new international strategy, says Vivienne Stern, Director of Universities UK International.
A number of universities are presenting unverifiable marketing claims making it difficult for prospective students to make informed choices, according to a new Which? University investigation.
Almost a year after the advertising watchdog upheld a number of complaints about misleading information in higher education, the consumer champion found several universities are making unverifiable and potentially misleading claims.
Which? University carried out a review of comparative claims made by UK institutions and found that at least six universities included examples of unsubstantiated or unverifiable claims about their standing on their websites, in likely breach of advertising standards.
The review found a number of unjustified claims, which were not clearly verifiable including:
Which? University said it was particularly concerned about these comparative claims, given it is less than one year since the Advertising Standards Authority issued its comprehensive advice in November 2017 to universities about such claims and its rulings which upheld complaints about comparative claims made in university advertising. Where universities are making comparative claims about their relative performance, these should be verifiable and provided with sufficient qualifying information to ensure that prospective students are not misled.
Alex Hayman, Managing Director of Which? University, said:
"It is critical that prospective students can trust the facts that higher education institutions are putting forward. However, we've found numerous examples of universities falling short. We want universities to act responsibly in line with the ASA's guidelines as thousands across the country prepare to apply for the next step of their education in the coming weeks and months."
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